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Budweiser has been involved in various motorsports racing for many years, including some Ferrari racing sponsorships in the past. They are one of the biggest NASCAR sponsors along with the likes of Home Depot, Coca Cola, McDonalds and many others. They even have their own annual invitational called the Budweiser Shootout at the Daytona International Speedway which has been going since 1979. As a NASCAR Sprint Cup sponsor, Budweiser has won one championship, 56 race wins, 43 pole awards, 278 top five and 472 top-10 finishes.
Highlights for Budweiser Racing includes:
Neil Bonnett finished fourth in the 1985 championship with two wins and 11 top 5 finishes in the #12 Chevrolet.
In 1986, Darrell Waltrip in the #11 Chevrolet finished 2nd overall in the NASCAR Winston Cup Series with a victory at the Riverside International Raceway and 21 top 5 finishes.
In 1992, Bill Elliott finished 2nd in the overall championship standings for the Budweiser team in the #11 Ford.
In 1995, the Budweiser team earned two top-5 finishes and 10 top-10s.
In 1999, Dale Earnhardt Jr. joined the team in the #8 Chevrolet and drove for 5 races.
In 2000, Dale Earnhardt Jr. earned his first victory for the Budweiser team at the Texas Motor Speedway.
In 2006, Dale Earnhardt Jr. in the #8 Chevrolet finished fifth for the overall season with a victory at the Richmond International Raceway, 10 top-5s, and 17 top-10 finishes.
In 2008, Kasey Kahne joined the Budweiser Racing team in the #9 Dodge.
Budweiser racing jackets tend to reflect red which is one of the colors of Budweiser beer logo. However, there are Budweiser jackets predominantly in black.
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