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Budweiser has been involved in various motorsports racing for many years, including some Ferrari racing sponsorships in the past. They are one of the biggest NASCAR sponsors along with the likes of Home Depot, Coca Cola, McDonalds and many others. They even have their own annual invitational called the Budweiser Shootout at the Daytona International Speedway which has been going since 1979. As a NASCAR Sprint Cup sponsor, Budweiser has won one championship, 56 race wins, 43 pole awards, 278 top five and 472 top-10 finishes.
Some of the highlights for Budweiser Racing includes:
First NASCAR appearance in 1983 at the Busch Clash Daytona with Terry LaBonte in the #44 Chevrolet.
In 1987, Terry Labonte in the #11 Chevrolet finished 3rd in the overall standings after garning one win, four pole awards and 13 top 5 finishes.
In 1989, the Budweiser racing team won two victories at the Pocono Raceway and Talladega Supserspeedway.
In 1994, the Budweiser Racing team garnered six top-5 finished, 12 top-10 finishes and one pole award.
In 1999, Dale Earnhardt Jr. joined the team in the #8 Chevrolet and drove for 5 races.
In 2000, Dale Earnhardt Jr. earned his first victory for the Budweiser team at the Texas Motor Speedway.
In 2003, the Budweiser team garnered 13 top-5s and 21 top-10s.
In 2011, Kevin Harvick joined the Budweiser Racing team in the #29 Chevrolet.
Budweiser racing jackets tend to reflect red which is one of the colors of Budweiser beer logo. However, there are Budweiser jackets predominantly in black.
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